From the tangled underpinnings of our food taste to our unsettling insecurity before unfamiliar works of art to the complex dynamics of our playlists and the pop charts, our preferences and opinions are constantly being shaped by countless forces. And in the digital age, a nonstop procession of “thumbs up” and “likes” and “stars” is helping dictate our choices. Taste has moved online—there are more ways than ever for us, and companies, to see what and how we are consuming. If you’ve ever wondered how Netflix recommends movies, how to spot a fake Yelp review, or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
Would you be surprised that road rage can be good for society? Or that most crashes happen on sunny, dry days? That our minds can trick us into thinking the next lane is moving faster? Or that you can gauge a nation’s driving behavior by its levels of corruption? These are only a few of… Read more »
The Cold War was the war that never happened. Nonetheless, it spurred themost significant buildup of military contingency this country has ever known: from the bunkers of Greenbrier, West Virginia, to the “proving grounds” of Nevada, where entire cities were built only to be vaporized. The Cold War was waged on a territory that knew no boundaries but… Read more »